Tuesday, May 10, 2011

Using QR Codes in "narrow casting"



A excellent video from HSBC which shows "well designed" QR Code graphics being used for staff awareness and training






Video and content are clearly designed for their Far East branches. Shame that HSBC is not doing the same in the UK. This is effectively "interactive narrow-casting"



The graphical design opportunities relating to QR codes is not understood in the UK - which is a real shame

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