Sunday, October 3, 2010

A new addressing paradigm for the connected world




Last week's "Click" programme http://www.bbc.co.uk/programmes/b00v2yr5 presented a very interesting case for unaddressed letters and parcels for users of social media. (Sometimes BBC iPlayer URLs are restricted to UK users only)

John Taylor from Parcel Genie, Jonathan Grubin from SendSocial and Dan Taylor from ByBox were interviewed on the article. In the same way that PayPal is used as an intermediary for payment information the use of a "trusted intermediary" for address information is possible meaning that you could use an email address on your parcel to route it to the right address in the UK.

This is particularly interesting because I am off to Post Expo in Copenhagen this week and will be attending the innaugural session of Charles Prescott's Global Address Data Association

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